I took a few minutes today to enjoy a wonderful 1973 book of reprint bicycle ad posters and I snapped a few photos of some I thought you’d enjoy. They were predominantly French, capitalizing on the sense of freedom that one might enjoy on a bike, especially if you’re a Joan of Arc type that would dig riding topless.
While the marketing themes have endured more than a century, the quality of artwork certainly declined. Attached are a few shots from Jack Rennert's "100 Years of Bicycle Posters".
Here are some unique ones:
There's our local Massachusetts touch!
I think this poster is exceedingly elegant.
Cycle chic is not a new idea - Raleigh girls were chic long before I was born!
