Emma Watson and Burberry news

Burberry smashed sales expectations and posted a 12% profit. Earlier predictions were estimated at 3.3%. Burberry gave Emma a nod for helping in it's success.

"Fashion house Burberry today said Harry Potter star Emma Watson had worked her magic on sales after appearing in advertisements. It smashed City forecasts for the final three months of last year with sales up 12 per cent to £380 million. Trench coats and handbags were particular favourites after Watson's campaign and Burberry has kept her for a second season. Chief financial officer Stacey Cartwright said: “We have had a brilliant quarter: picking Emma for the campaign was a great decision.” She said sales in the capital are still soaring because of tourism. “There's hardly any winter stock left in the shops — we've had to bring in Spring merchandise earlier than last year.” Burberry's shares rose 26p to 625½p as it said profits for the year to the end of March would be at the high end of City forecasts. Analysts are expecting pre-tax profits of £188 million.

Emma makes desirable list
According to Zap2It, the web site Askmen.com had it annual "most desirable" poll and Emma came in #55.  Her and Kristen Stewart were the only teens that made the list.

Other info

Emma updated her official site with the Times article and better photos from the article.