The editor says in the magazine:"Another actress/model crossover with a magic touch is Harry Potter star Emma Watson, in her first real fashion story ever, shot in London by Ellen von Unwerth."
And Ellen Von Unwerth talks about the photos: She says: "I wanted to create a little fantasy with Emma which reflects her personality and charm in a playful way."
Another is video starts out talking about JK Rowling and Obama and then talks about Emma and the Greenpeace rumor. They show a clip of Alex and Emma at the Damned United premiere. The brother and sister interaction is cute.
A small picture from VS magazine: